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Embedded Super: Unlock engagement to over 1 million super members.

Engage members on their terms through Australia's leading digital employment platform.

Be with them at every stage of their employment – from hire to retire.
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Embedded super places superannuation products into platforms, services and digital experiences members already use.

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Increase reach by engaging existing or new members

Increase your super fund’s digital reach beyond existing channels by embedding into the Employment Hero app.
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Provide a great member experience

Redefine how members manage their super by giving them an experience they’ll remember for all the right reasons.
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Boost member satisfaction and loyalty

Boost member retention and happiness while empowering your members to take control of their super.

Drive engagement through digital employment.

Exisitng and new members

From Choice of Fund nominations and a member’s first contribution with their new employer, right through to their last, embedded super can help keep engagement high and in tune with your funds’ offering.

Enhance your value proposition, attract and retain customers more effectively and lean into the power of integrating your superannuation services with Employment Hero.

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Rollovers

Managing super can be overwhelming for employees. Multiple accounts, different balances and varying fees – it’s a lot to stay on top of.

We help employees become aware of and easily access the rollover or find any lost super services provided by their fund. Not only will it save members money on multiple account fees, but it will also increase member engagement and the average member balance.

This image shows two mobile app screens. The left screen highlights "The Superdooper Fund," with options like "Fund details" and a prompt to locate lost super. The right screen displays a "Legal agreement" message, redirecting users to a "[Fund name] website"

Member engagement

Extend your digital engagement by embedding your Super services into the Employment Hero and Swag ecosystem, unlocking increased social media levels.

Empower your members to let you know if they move address or if a significant change has occurred (e.g. starting a family).

This image shows two mobile screens. The left screen displays "Super Sync" settings for managing fund updates like leave and salary changes. The right screen shows a lock screen notification promoting fund features. The design is clean and intuitive.

Hero Points for super

Empowering your members to take control of their super is one of the best ways to set them up for a lifetime of success.

Our partner funds are able to leverage Employment Hero’s proven and successful Reward & Recognition program, Hero Points. When members are rewarded for looking after their financial future it’s a win-win for everyone.

 

 

This image shows a mobile screen promoting Hero Dollars. The message encourages users to "Earn Hero Dollars when you reach your anniversary with your fund" and offers a "Connect my super" button.

Download our Embedded Super resources.

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Embedded Super Whitepaper

DigitalEmployment

Digital Employment and Embedded Super

EmbeddedFinance

The Embedded Finance Playbook

Case in point

Promoting Equality Through Embedded Super

Why partner with us?

Embedded super refers to placing a superannuation product within a non-super platform, service or digital customer experience that members already use. It allows members to manage their superannuation seamlessly alongside their other activities, enhancing member engagement and streamlining interactions with super.

Employment Hero offers a suite of super services embedded into our leading digital HRIS and payroll platform, to help employees engage with and manage their super selection, all while making life more simple and automated for small and medium-sized business owners.

If you’re interested in having a sit down with us to learn more, you can book a time with our team here or email embeddedsuper@employmenthero.com.

Want to learn more about embedded super?

Speak to one of our experts today about our embedded super services.

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